Using SEO for Entrepreneurs and Small Business OwnersJuly 7, 2018
SEO stands for Search Engine Optimization. Search engine optimization is done by using certain keywords throughout the website. SEO is a very valuable tool for small business owners and entrepreneurs, as it directs web traffic to their site. These are a few tips to help such business owners optimize their use of SEO.
Optimize Your Content
On your website, you can provide the reader with information on the product you are selling. Club this with keywords to make your website more optimized. If you are selling a cleaning product in New York, you might want to consider “cleaning in New York” or “New York cleaning services” as potential keywords.
However, you must make sure that you do not stuff your content with the keywords. The moment the text makes no sense to your audience, they will lose interest and hit the conveniently located “Back” button. To reel in the audience and keep them interested, you should insert keywords appropriately. Include the keywords in your website description as well. It might actually be worth your while and money to hire an expert copy writer who specializes in SEO.
Build and Organize Your Website Cleanly
Situate your pages close to the root domain to aid in identification. Make sure that all the title tags of the different pages on your website are unique. The title tag provides relevant information on the page’s content and should fit within 60 characters. To optimize it more, insert your main keywords in the title tags as well.
Choose Your Keyword Carefully
To select the right keywords you must sit down and think of all possible keywords related to your website. If you sell hair products, you might put down “hair products” Think of synonyms as well, such as “hair cosmetics”. Then, use online tools such as SEMrush and the Google Keyword Tool to identify the most popular keywords. You can also stay abreast of the monthly searches to see if people are interested in your keywords at the moment. Also, use these tools to check out your competition and the current trends. Using SEMrush, you can keep track of other competitor’s who are ranking in the top ten for your keywords. Use OpenSiteExplorer by SEOmoz to get their website details, so that you can improve your performance.
Even though SEO technology is constantly changing, with these internet marketing for business owners tips, you can easily beat your competition and rise to the first page of search rankings.