Remember getting presents as a kid? You’re so overwhelmed with excitement and joy to the point that you’re literally jumping up and down on the spot- most likely screaming and probably speaking a language that nobody can understand. Now you’re older. And you’ve just bought a new car. You jump up and down again. People turn and look at you. You don’t care. You experience the same feelings you did as a child, except with a dash of P.P.R. (What’s that?)
When we buy something that’s slightly more expensive and requires us to splash a little more cash we experience something called post purchase regret (P.P.R).
You’ll start to wonder whether you made the right decision and if the money could have been better spent. At some point you’ll inevitably ask yourself: “Could I have gotten a better deal?”
I think the last thing anybody wants to experience when it … Read more